Momfluencers and Why We Scroll
On Instagram, mommy influencers abound, offering recipe inspiration, parenting hacks…and advice on which non-stick pan or organic snackbar will definitely, finally make you feel like the mother you always thought you would be! On this episode, Jane and Liz talk to Sara Petersen, the author of the new book “Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture” about the multi-billion dollar business of momfluencing, and why we’re so drawn to watching performances of motherhood online.